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Research
The Lab
Your Crew
See who is moving, who is waiting, and who needs your eye.
Nova
Research Wiplet
Skills
Lumi
Writing Wiplet
Skills
Maya
Creative Wiplet
Skills
Atlas
Strategy Wiplet
Skills
Research three competitors in the DTC skincare space, find the biggest gaps in their messaging, then draft a sharper landing page angle we can test this week.
Concierge
I've routed this to Nova and Lumi. Nova will handle competitor analysis, Lumi will draft the messaging angles. Estimated completion: ~45 minutes.
Nova is researching competitors...
Follow up or add more context...
Everything your Crew made
Review, download, or send to the next step.
Landing Page Hero Copy
Three variants targeting DTC skincare buyers. Option B recommended for clarity.
Product Launch Reel
Short-form video optimized for Instagram Reels and TikTok.
Competitor Gap Analysis
Four messaging gaps identified across Glossier, Drunk Elephant, and The Ordinary.
Q3 Campaign Mood Board
Minimalist aesthetic with warm earth tones. Two directions presented.
Tasks
Track what is moving, what needs review, and what is lined up next.
Today
Campaign Brief: Q3 Launch
WorkingLanding Page Hero Copy
Needs reviewTomorrow
Social Media Batch: Week 22
ScheduledEmail Sequence: Onboarding
DraftLater
Competitor Audit: Monthly
ScheduledCalendar
May 202619
Task
Campaign Brief
20
Review
Landing Page Review
Task
Social Batch
21
Meeting
Team Standup
22
Task
Email Sequence
Deadline
Competitor Audit
23
Review
Content Review
Templates
Pick the kind of work you want your crew to handle.
Content Studio
Drafting, rewrites, and brand voice matching for campaigns.
Best for
Newsletter writers, content creators
Research Desk
Source collection, competitor scans, and insight summaries.
Best for
Founders doing market research
Shopify Operator
Order lookups, inventory notes, and listing updates.
Best for
DTC store owners
Calendar Coach
Timeline planning, due dates, and meeting prep.
Best for
Busy teams managing deadlines
Work you can actually see
Most AI tools run in the background and you hope for the best. Wiplets work inside rooms you can watch, so you always know what is moving.
- Six purpose-built rooms for every part of your workflow
- Live status on every Wiplet so you never wonder "where did that go?"
- Store Pulse streams real revenue data from your connected shops
Research
The Lab
Create
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The Lounge
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The Office
Finance
The Treasury
Hire once, they work forever
Wiplets are not disposable prompts. They are persistent crew members with names, roles, and memory. They get better the longer you work together.
- Each Wiplet has a clear job: researcher, writer, designer, strategist
- Run history and skills stay with them across every task
- Pause, resume, or reassign without losing context
Your Crew
Nova
Researcher
Lumi
Writer
Maya
Designer
Talk to your crew like a person
No config screens, no prompt engineering. Type what you need and your Concierge routes it to the right Wiplet. The crew starts moving.
- Say what you need, not how to do it
- Smart routing sends each task to the right Wiplet
- Your crew works async so results land while you sleep
Write a blog post about our Q3 launch. Casual tone, under 1,200 words.
Concierge
Routed to Lumi. She will draft the post and match your brand voice. Nova will pull supporting data. ~30 minutes.
Follow up or add context...
Everything lands in one place
No scattered tabs or lost threads. Every deliverable lands in one feed with the creator, timing, and voice match.
- Filter by docs, images, videos, audio, and sheets
- Brand Voice scoring so every output sounds like you
- Download, share, or move to the next step in one click
Outputs
Q3 Blog Post
Campaign Mood Board
Competitor Report
Always know what is moving
Every brief becomes a trackable task. See what is in progress, what is scheduled, and what needs your call.
- Grouped by Today, Tomorrow, and Later
- Status badges update in real time as work moves
- Scheduled tasks run on their own at the time you set
Tasks
Today
Campaign Brief: Q3
WorkingLanding Page Copy
Needs reviewTomorrow
Social Batch: Week 22
ScheduledSee what is coming next
Tasks, deadlines, and scheduled work from your crew on one timeline. No calendar app required.
- Tasks and deadlines auto-populate from your briefs
- Connect Google Calendar, Calendly, or Cal for a unified view
- Filter by Wiplet, channel, or content format
Calendar
TodayCampaign Brief
Task
Landing Page Review
Review
Social Batch: Week 22
Task
Start in minutes, not hours
Pick a workflow and your crew knows what to do. No setup, no onboarding. Just results from the first run.
- Pre-built for commerce, content, research, sales, and more
- Each template lists the tools it needs upfront
- One click to launch and your crew picks it up immediately
Templates
Content Studio
ContentDrafting, rewrites, and brand voice matching.
Research Desk
ResearchSource collection and competitor scans.
Shopify Operator
CommerceOrder lookups and listing updates.
Go deep on any Wiplet
Click any Wiplet to open their workbench. See their current task, review each output, approve or request changes, and track their full history.
- Review every output with inline previews
- Approve, revise, or reject with one click
- Full run history and activity log per Wiplet
Nova
Research Wiplet
Campaign Brief: Q3 Launch
Competitor Audit: DTC Brands
Research document
Audience Research: Gen Z
Research document
Market Size Report: Q2
Spreadsheet